Salvador Caetano

Salvador Caetano, one of Portugal’s leading automotive retail and manufacturing groups, faced the challenge of managing a predominantly paper-based sales operation across multiple locations and brands. Legal obligations to archive 12 years of sales records, combined with high real-estate costs in Portugal, made the status quo increasingly expensive and unsustainable. Back-office teams struggled with documents and decisions scattered across disparate locations, creating time-consuming tasks, avoidable errors, and delays throughout the sales cycle. 

Salvador Caetano partnered with intelligent automation specialists, Roboyo, to drive a comprehensive digital transformation, with Bizagi acting as the central orchestrator across seven business areas. A single platform for all stakeholders with standardized processes ensured consistency and quality across every location and brand in Portugal. The transformation delivered significant results driven by process standardization, enhanced mobility, and real-time adaptability. The sales process is now tracked end-to-end for full visibility to pinpoint bottlenecks. The physical archives were converted to digital documents, so critical information is now retrievable in seconds, strengthening compliance for audits and internal reviews and enabling remote working across multiple sites. The digitization has freed up the commercial administration back-office team, saving the work of 215 FTEs, many of whom were placed into other functions, helping the business to remain competitive. As regulations and market conditions shift, processes can be adapted in real time to ensure the business remains compliant and agile. 

"This transformation was about more than cost. It was a game-changing shift in efficiency and competitiveness.”

Sara Simões Carneiro

Project Manager