San Francisco, CA - 11th August, 2015
L’Oreal R&I USA, the R&D division of the world’s largest cosmetics company, has selected US-based BPM provider Bizagi in a tight tender that included four leading competitor systems.
The L’Oreal US R&I has started piloting Bizagi to automate Standard Operating Procedures (SOP) within Research and Development to automate and accelerate work in its labs. The next targets are purchasing and legal where Bizagi will develop applications to enhance auditability, receipt tracking, and automate manual task hand-offs.
Bizagi offers customers the opportunity to try, test and automate complete business processes for free. The success of its freemium model has seen 3m downloads of its Bizagi Modeler software, a low-code application that enables non-IT users to take the lead on process improvement.
"We chose Bizagi for its unique engagement model and risk-free evaluation strategy,” says Adam Radziszewski, Director of Innovation and New Technologies in R&I USA. “The Bizagi platform is easier to engage with, evaluate and purchase than competitor offerings. Its low-code modeler and form designer is very intuitive, enhancing business/IT collaboration and allowing for quick technology learning and adoption."
The addition of L’Oreal to the company’s books now brings Bizagi’s enterprise customers to just over 500, a figure of which CEO Gustavo Gomez credits to Bizagi’s risk-free investment strategy.
"Today’s customers – even those the size of L’Oreal - cannot afford to make mistakes in their IT buying strategy. We’re delighted that the company has joined the likes of adidas, GE and Old Mutual and look forward to working with their team to implement quick wins and ROI in the coming weeks."
L'Oreal USA is the largest subsidiary of the L'Oreal Group, the worldwide leader in beauty. L'Oreal USA manages a portfolio of 28 iconic global beauty brands, including Clarisonic, Essie Cosmetics, Garnier, Giorgio Armani Beauty, Kerastase, Kiehl's, Lancome, L'Oreal Paris, Maybelline New York, Redken, Soft-Sheen Carson, Urban Decay and Yves Saint Laurent Beaute. In addition to its corporate headquarters in New York City, L'Oreal USA has Research & Innovation and Manufacturing & Distribution facilities across six other states including Arkansas, Kentucky, New Jersey, Ohio, Texas and Washington with a workforce of more than 10,000 employees. For more information, visit http://www.LorealUSA.com or follow on Twitter @LOrealUSA
Bizagi offers an intuitive, yet flexible BPM platform that powers $10bn transactions for 500 enterprise customers worldwide. Bizagi disrupted the BPM market with its freemium model and an agile methodology that delivers the first process into production in just 7 weeks: a risk-free approach that explains Bizagi’s 100% project success rate. Bizagi is headquartered in the UK with offices in Europe, Latin America and the US, supported by a worldwide partner network.
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