This may be a new concept to some, but digital disruptors have already shown that context is the key to winning customer experiences. Take Uber as an example, the application would be nothing at all without real-time location information of customers and taxis, and relevant reviews. The whole experience is powered by contextual information. So to win the customer experience battle, every organization should be looking for ways to offer exactly the right products and services to the right customer, at the right time.
That means really knowing your customer – not just personally, but contextually:
With Bizagi you can create more depth in your business applications by incorporating contextual information into your applications and processes at critical points in the customer journey. You can do this by integrating those applications and automating the flow of data from legacy systems into your front end services. You can even use AI to trigger processes based on changes in the data.
Make faster decisions by surfacing the relevant data in the perfect moment
Make smarter decisions by automating intelligent decision making in key processes
Provide a more engaging user experience by understanding a customer’s unique needs